I was a performing musician as my career trying to email my fans my manually drafted contracts and requests for a downpayment . I really wanted to perform private parties, weddings, and corporate events so I wouldn’t have to have a little professionalism and to support my family .
I wanted to be able to collect a signature and downpayment immediately and I could increase my income and decrease the amount of nights I was gone.
The thing is I was finding an all-in-one online software company that offered a music based esignature system. That meant I wasn’t able to collect a signature and downpayment immediately , let alone increase my income and decrease the amount of nights I was gone.
To make things worse, I felt terrible because i was asking too much of my purchasers in this day in age. I felt even worse about the situation because I couldn’t hold a date for a purchaser unless I received the downpayment and signed agreements. I felt like I was losing opportunities due to my outdated methods.
The problem was that there just wasn’t an affordable all in one option for musicians out there!. Which meant after sending 10-20 agreements out that I had to manually create and remind purchasers to sign I was simply fed up with the process, which meant I was not selling private parties as diligently .
Then, as if by chance, something amazing happened…
The Epiphany:
That’s when I started to consider ContraX for artists all about how the Internet was changing the face of selling!
It was now crystal clear to me how to stop worrying about complicated contracts and get to the business I was best at; making music, because I saw I could control the whole process of creating an agreement, sending signature reminders, and even collecting payment same day.
I also learned that my fans and purchasers appreciated how smooth of a process it was to hire me! within minutes we were able to have events negotiated and booked, you need to the amount of time you have to spend creating agreements and tracking down payments for your agreements instead.
As a result I I have increased my private shows and corporate gigs almost 20%! Purchasers are so happy they refer me before I even perform the gig.
After I did that, I started feel confident that my purchasers and fans were receiving agreements into their inbox and not junk box.
Suddenly, I was doubling and even tripling my month income because of the easy of collecting down payments.
That’s when I realized that the secret to email my fans my manually drafted contracts and requests for a downpayment was to use the internet to BYPASS traditional agreements and build an easy to use system for artists..
My plan was to start funnel all of my current and past purchasers through ContraX™ to give me a foundation to market to them.
So I started to create and distribute multiple agreements within a few days. But we didn’t stop there.
We then I reminded all my past purchasers of the new opportunities to hire me. I even included some possible backyard party ideas.
After that, we the booking requests started pouring in. I used ContraX™ to easily and instantly collect signatures and payments for future parties.
But there was still a problem…
The Conflict:
every time I wanted to create an agreement Id still have to start from scratch. Creating each one didn’t take too much effort but waiting for the post office to deliver an agreement only to find the purchaser forgot to include the check or worse wanted to use a credit card was awful! There just had to be a better way!
The Achievement:
We ended up getting so frustrated that we decided to create a better process, using technology, strategy, and software, to help create my agreements and receive payment & signatures not in weeks or days… but in just a few minutes!
We chose to call it “ContraX™”.
We thought if we could create something that would make it possible to help other musicians send out agreements and receive signatures and payments instantly, we’d be really happy.
After spending months developing a process, the software, and sinking every dollar I made into TipTree.io, we created ContraX™.
I can now send agreements for private events, weddings, and corporate gigs in minutes. Best part is to receive signatures and payments back same day.
We then started to let other Performing Musicians use ContraX™.
As a result of all this we were able to achieve the following:
a complete reminder system that helps make purchasers and fans feel “top of mind” and even better; it creates a trusting relationship that will last for years.
After creating ContraX™, I was not only able to create agreements and collect signatures with mins of closing the deal, I’ve also been able to stop dreading the process of collecting payment, signatures or worse losing a deal because of my process, because we can now create things so quickly using a proven process and tools.
And in the end, all of this means I’m now able to help a lot more musicians achieve their dreams with a lot less pain and effort than I spent over the last 20 years.