Two Music Companies Come Together
TipTree has one primary goal: to innovate the music industry by providing a communication platform in which fans can directly support musicians. Always on the lookout for opportunities to bring value to our users, we are extremely excited to announce our new partnership with Entertainment Guide Minnesota, a network dedicated to connecting Minnesotans with unique entertainment experiences. Before we dive into our celebrations and goals for this partnership, here is a little more about Entertainment Guide Minnesota and TipTree:
Entertainment Guide of Minnesota: The Ultimate Event Catalog
For the last seven years, Entertainment Guide has been collecting insider information from locals all over Minnesota to accumulate a continually growing list of events as they created their one-stop catalog for event browsing. Throughout their platform, users have access to one unified resource where they can browse through event categories and choose an event to attend based on the day, time, location, or artist they wish to see perform. Whether on the search for something new or wanting to choose the ideal date and time for you to see your favorite popular Minnesota musicians perform, Entertainment Guide has everything you need.
Some people may not know how to discover local artists and attend live performances, but Entertainment Guide aims to bridge that gap and help local music fans locate and attend performances through their comprehensive catalog. Entertainment Guide Minnesota is a free magazine that is generally distributed south of the river in MN, however, their reach is quickly expanding to include new venues, embracing opportunities to place their guide on other shelves and help more fans support local musicians.
The Entertainment Guide is accessible for people of all ages. Although this catalog began as a physical magazine, Entertainment Guide Minnesota has recently introduced its online platform, allowing users to navigate events through their user-friendly website. This digital platform has allowed more people than ever to access the most up-to-date information regarding events. However, if you’re one of those music fans or musicians who prefers to keep it old fashioned, there is no need to worry: Entertainment Guide will continue to release printed guides, so you will still have the option to cherish the memory of the performance by keeping a physical copy.
TipTree: Helping Fans Support Musicians One Tip At A Time
TipTree is a mobile app that aims to foster the relationship between musicians and fans. Musicians can utilize TipTree as a marketing app that allows them to keep in touch with their fans, provide updates about performances, and collect data about the creations that their fans adore. As a musician performs at a venue, fans can now download TipTree and make an account to access our incredible features to support musicians. Within the app fans can give musicians tips for their performances, all the while keeping track of the artists and songs that they love.
TipTree was developed by Minnesota musician Jud Hailey, so we are especially excited to stick to our roots as we partner with Entertainment Guide to help Minnesota musicians expand their reach and connect with fans.
With over 22 years of experience in the entertainment industry, Jud has experimented with many marketing techniques as he figured out the best ways he could connect with his fans. When the pandemic hit in 2020 and the world was shut down for quarantine, Jud took advantage of this downtime to develop the earliest version of TipTree. What began as a way for Jud to use QR code technology to capture fan email addresses and phone numbers when they requested songs soon grew to be much more. Upon the success of this tool, Jud quickly realized that musicians all over Minnesota, the country, and the world could benefit from the ability to collect fan information during performances.
Our Partnership: Highlighting Musicians of Minnesota
Over the next 12 months, TipTree and Entertainment Guide Minnesota will be collaborating to highlight popular Minnesota musicians and provide fans with easy access to their events and performances. Combining our two missions, to support small musicians and promote local entertainment events, we will be taking our goals to new heights as we introduce TipTree’s Featured Artist of The Month.
Within this feature, local musicians from the Minnesota area have the opportunity to share their stories with readers all over the state. Every artist has a unique origin story, and through this segment, we aim to provide musicians with the tools to be authentic as they share with their audience the journey that has brought their career to where it is today. This two-page feature is extremely special to us, as it allows musicians to share a level of depth with their audience that can otherwise be difficult to communicate without a strong platform like Entertainment Guide.
Although TipTree has come a long way since its earliest development, we are proud to continually evolve as we provide new tools for musicians to grow their platform and ultimately succeed in the music industry. This symbiotic relationship between TipTree and Entertainment Guide is the start of a partnership that will withstand the test of time as we support Minnesotans through this one-of-a-kind opportunity to market their music locally. If you’re interested in getting involved, check out TipTree and Entertainment Guide Minnesota for more information!
